As social networks becomes increasingly popular companies are using social media more and more to enhance there sales and marketing efforts and communicate with clients.
Despite the increasing use of using social media in this way social media compliance is not being demonstrated in the majority of firms. The Society of Corporate Compliance and Ethics conducted a survey with Health Care Compliance Association that showed out of 485 respondents just over 40% of firms had an employee disciplined due to bad behaviour on social network sites. This has increased from only 24% 2 years ago, of those surveyed only approximately one third has adopted social media compliance strategies and policies.
It won’t be easy to develop a strong social media compliance policy as firms are using social networks for business purposes. Having a policy that restricts use could be counterproductive.