Okay, it's a couple of minutes past the hour, so hello everyone, and welcome to today's webinar hosted by me, Stephen Taylor, Chief Commercial Officer at MyComplianceOffice. And Liz Hornby, Principal Learning Consultant at Eukleia. Today's webinar is titled The Senior Managers and Certification Regime: Five Lessons Learned from the Banking Sector.

The next lesson, which is framing, is important.

Because of those levels of anxiety, and I think we can see why, given the regime and particularly the way that it's perhaps been positioned in the press. I think people do feel anxious about it and want to understand, as I said earlier, what their responsibilities are and to have that clarity around the expectation. So, in terms of your communication and in terms of your training, I think it's important to try and focus on what are the positive aspects of the regime. So, I've listed three examples there that you might use as part of the communication and the training. So, the fact that, from a senior management prospective, the regime is welcomed by the firm, focusing on the fact that it's good for business. It's good for clients and good for the industry. It's part of the journey on improving conduct standards generally, and developing trust and keeping the trust of clients.

Another area is to emphasize the fact, and I think that this decreases people's anxiety to some extent, is to assure people that the conduct rule standards are very much in line with your firms own values and principles that you've probably had in place for some time and that behaving in accordance with those values and principles will ensure that people are acting in line with the standards expected by the conduct rules. So, there aren't any big changes there, in terms of the type of behaviour expected by employees. In terms of the regulatory references as well, although a lot of people sort of view this quite negatively, I think a positive turn that you can give to that is that the whole idea behind the regulatory references is to make sure that any bad apples identified within the industry don't stay in the barrel, as it were, and that they can't do wrong within a firm and then move on to another firm without that poor conduct being acknowledged and traveling with them. So perhaps that's a positive steer on the regulatory references as well.

This webinar was co-hosted with Eukleia.com